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Advertisers are in a permanent battle to obtain the most coveted spots for digitally placing media to communicate with their target audiences. Since media has evolved into a multi-layered entity, consumers divide their attention to several different platforms. Even when one is merely watching a movie in one’s living room, they’re also keeping an eye on social media notifications and the news feed popping up on their mobile devices. This has made it increasingly difficult for marketers to seize the attention of their consumers via traditional advertising. As a result, digital media has moved on from television screens to delivering information at out-of-home networks within hospitals, banks, transport infrastructure, and more. To bolster enterprises in their advertising needs, CAYIN Technology provides digital signage solutions that offer secure and efficient management, flexible and creative designs, at a low total cost of ownership.
“CAYIN has accumulated plenty of practical experience in large scale digital signage network management. A flexible, scalable, and reliable digital signage management server will solve the problem of managing and maintaining tasks”, says Ravel Chi, Vice President of CAYIN Technology. The retail industry, for example, requires advertising signage as well as interactive signage such as questionnaires, e-catalogs, and product introductions implemented in malls and chain stores. CAYIN’s digital signage technology offers an open structure that administrators can use to update vital information such as prices and product information via the internet or even integrate sensors to engage customers with interactive promotions. The Signage Media Player (SMP) that dispatch information to the displays are collectively controlled by a Content Management Server (CMS).
The spirit of CAYIN Technology in its development of solutions has two main spindles— being seamless with customer needs, and staying updated on new technology
The CMS servers are compatible with the needs of the company’s IT infrastructure. The CMS-60, for example, is a combined package of CAYIN’s hardware and software. CMS-SE, on the other hand, is purely a software model that can be installed on virtual machines (VM) such as Amazon Web Services and Microsoft Azure. Furthermore, the CMS Station can perform a quick deployment on NAS as an LXC container. The SMP digital players connected to the CMS servers are equipped with an inbuilt firewall to offer safer internet access by preventing unnecessary network interference or hacker attacks.
Since its founding in 2004 by a small group of dedicated engineers in an office in Taipei, CAYIN Technology has grown into an enterprise that has a presence in over 90 countries as a leader in digital signage manufacturing. “In the past 15 years, CAYIN has witnessed the development history of digital signage and the constant innovating industries need. The spirit of CAYIN Technology in its development of solutions has two main spindles—being seamless with customer needs, and staying updated on new technology. The signage solutions company devotes itself in focusing on software development inclined towards virtualisation and cloudification”, concludes Chi. Following the latest technology trends, 5G, Wi-Fi 6, and AI Face Recognition are highlighted for providing advancement in communication performance and user experience in 2020. CAYIN aims to further cooperate with the software, hardware, and content providers in the industry to create a whole new ecosystem to serve customers with more value-added solutions.
December 19, 2019